Advantages of Influencer Marketing The strategic advertising and the public relations helps in building awareness of your brand, but the word of mouth recommendations reign the highest. This is because this means of advertising will be more trusted and reliable. Bloggers, family and friends can market your products through the word of mouth or other blogging sites like Facebook, Twitter, Instagram and many others. The influencer marketing is the marketing done by word of mouth to advertise your products and services. It will attract the people who are close to the influencer, and they might turn out to be potential clients and end up liking the brand. As earlier highlighted these close loyalties can be close friends and family members. This kind of marketing can also be digitalized through the social media platforms. You main aim will be to introduce your brand to the influencer who will in return make your brand known to the many followers who follow them. This will increase the general awareness of your product and your business and therefore an increase in potential sales. The marketer can influence the other people by writing about it about your products and brands. They can also invite you to be the guest blogger on their site, also by sharing the links to your original content with the followers and fans. Examples of some of these influencer marketers can be the industry experts, high-profile thinkers, and very popular bloggers. If these persons are part of your professional network, it is important that they know about you, the services, products that you offer and what you do. This is because they have a huge following. One of the ways in which you can be in touch with these bloggers is through following them and contributing to their posts on the network blogs. the blogger will note your positive comments and contributions by the blogger. You can retweet the blogger’s contents as well. The blogger’s followers are also a potential crowd that can be part of the influencers who will market your brand known and for you to be able to build a relationship and be part of the influencers it requires patience because it can take time. They are experts, and therefore many of the followers will respect their followers, when they post anything about an important subject matter and the followers will be able to air their views. Big organizations can use the influencers to market their brands. There is an increase in SEO rankings and this can ensure that many people will be able to reach your brand’s information easily through the Influencer bloggers.