KNOWING MORE ABOUT CROWDFUNDING. Crowdfunding is a term that represents a process where people raise money in large numbers and the money is later used to finance their businesses. The internet is one medium that is used to raise money for it helps business people raise money. There are other means that can be used for crowdfunding as long as people understand each other. In the business world, crowdfunding is becoming a thread. There is a research that has been conducted in the US and it shows that there are over 600 million dollars that have been conducted using crowdfunding different platforms all over the world. This just a simple indication that crowdfunding is here to stay because it is bound to help people start their businesses. This is also a non-profit funding to all those who are seeking contributions and to the artists who are seeking recognition for the creative effects they have. There are so many crowdfunding platforms that are used such as Kickstar, Indiegogo, and LandingClub. In these platforms donations are sought and as a result, you get a special compensation. The sites have unique terms but the general concept in all the platforms is the same. Another use of crowdfunding is it be used to collect loans as well as royalty financing. For example, a site like LendingClub gives its members a chance to directly invest in and borrow money from each other. The crowdfunding platforms are able to benefit because they have been able to eliminate the presence of middlemen in their transactions. The idea of crowdfunding platforms is bringing businessmen and investors together. The main aim of LendingClub platform is selling the company shares or the ownership stake in the company on the crowdfunding websites. Crowdfunding is worthy because it provides startup or early-stage companies an opportunity to launch their products and services without exposing the entrepreneur loan officers who are offering them with the loan. Once a crowdfunding campaign is successful, it offers businesses with the financial support they need and it also creates a base for customers who feel it is their duty to patronize the business for they have a steak to be successful. There are so many advantages associated with crowdfunding for it has helped a lot of people start their own businesses. Crowdfunding can be a waste of resources if the campaign of crowdfunding is not well arranged. The platform has so many advantages and on the other hand it has disadvantages as well. Involve family members, friends, and well wishers who will be willing to share your business passion with you in your crowdfunding campaign if you want to be successful. Friends, family members and well wishers will be your number one encouragers and they will encourage others to join the platform on your behalf for you to be successful in the crowdfunding platform.