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Why Responsive Website Design Is So Popular?

There’s an extremely fast rate of growth in the number of people who are using smart phones, tablets and other smart devices to browse the web. As a matter of fact, this one is not very surprising because it offers comfort and convenience while being cost effective at the same time. The presence of mobile devices have closed the digital gap from poor and the rich as well as rural dwellers and urban.

All businesses and organizations are actually duty bound in creating a site that is mobile friendly in an effort to reach the mobile users they need. One way to get this done is to have a responsive design to varieties of screen sizes of the devices used by people.

RWD or also known as Responsive Web Design is a technique used in website designing to let websites be able to respond to orientation, screen size and the platform of device that the user is viewing with. Whether you believe it or not, responsive design is the single most important factor that changed the way users browse the web. These websites are capable of changing from one device to another. To give you an example, if the user switches from a tablet device to a mobile phone, the website adapts automatically and fits to the size of the screen dynamically at the same time. Following are some benefits that businesses can reap from RWD delving into technicalities that are involved in website design.

Number 1. User friendly – the good thing about responsive websites is the fact that they are fluid and liquid which makes content change across various devices and screen resolutions. It has got foreground images that scale with layouts in order to hide and reveal parts of the images on the site.
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This fluidity that the design has makes it more user friendly, exquisite and accessible when compared to traditional websites. Users will be able to browse your page no matter what kind of environment they’re in hence, it significantly boosts the reach of your business website.
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Number 2. Consolidating business marketing efforts – Google and other search engines recommend businesses to have RWD. According to Google, having a responsive web design makes it easier to crawl and favorably performs in search results.

Number 3. Cost effectiveness – it is typically more expensive and/or a bit inconvenient than a smart device when using a laptop or desktop. These mobile devices are offering easy and quick access to information on the go. Responsive website designs are therefore very cost effective for people who are spending little time in an office.

Don’t wonder why RWD is constantly growing in popularity with all these benefits.