The event registration phase is usually the first instance an event organizer interacts with their attendees. This phase can make or break your event, meaning that you should approach it as cautiously as you can. If your attendees have a bad experience in any part of the registration process, they would most likely have a bad opinion of the entire event. Highlighted below are guidelines to help you offer an outstanding registration experience for your attendees.
Making it possible for your target audience to register on your own site is important. This is critical because it improves the faith of your attendees in you and your event. Most people buying tickets online opt out of a transaction if they are redirected to a third-party website. You ought to ensure that your attendees feel safe using their credit debit cards on the site. It is integral to guarantee keeping any other information the attendees would volunteer as safe as possible.
Creating a short registration form guarantees a quality registration experience. If you have decided to go with online registration and ticketing, you would obviously need a registration form. An easy to fill form would ensure that attendees do not give up midway. Emailing attendees another shorter form later would be better compared to providing them with a long one in the beginning. Staying on brand for continuity purposes is important. You ought to make certain that the registration form matches the theme of your email invitation, posters, etc.
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You should avail your attendees with enough information. Some of the most important things to include are location, directions, parking information, and date and time. Your attendees ought to find such information on your site without struggling. You should communicate concerning the security of their parked vehicles. Consider including your contact information on the registration form just in case potential attendees need to contact you. Creating a site for your event is important.
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It is immensely significant that you provide an array of payment options. If your attendees would be buying tickets, buying the same should be easy. Make it possible to buy tickets using a plethora of debit and credit cards, PayPal, and Google Checkout. In case you would be giving discounts and promo codes, it is important to make accessing them effortless. Your cancellation and refund policies should be clear.
You ought to have a backup plan regarding checking in your attendees. Assuming that everything would go as planned would be a bad move. If you are using an online registration platform, it is critical to ensure that it can check attendees in offline. Consider using a platform that allows for the exportation of guest lists, particularly where a hardcopy is necessary.